5.16.2005

Coke as Literacy Survey Stimulus

Looking at examples of questions adults were asked to answer for the Adult Literacy and Lifeskills Survey (ALL). These items are divided into three categories: document literacy, prose literacy, and numeracy. Clicking on an item name, a combination of text and image called the item stimulus appears. Next to the stimulus are links to related questions.
What did Coca-Cola do to be a stimulus?